Ramadan is here again! As Muslims all over the world including Nigeria, embark on the annual Ramadan fast, Unilever Nigeria Plc. is encouraging consumers to take action in line with the spirit of Ramadan through the just launched Ramadan campaign for her flagship Lipton Yellow Label tea brand. The Lipton Ramadan campaign is about encouraging our Muslim brothers and sisters to #ThinkLessDoMore by taking actual, concrete actions this season without expecting anything in return. The campaign kicked off first week in June with some popular social media celebrities using the hashtag #ThinkLessDoMore on their twitter and Instagram handles and this will continue through the Ramadan period on television, radio, social media and other communication channels. Speaking about the rationale behind the campaign during one of the mosque activation at Markaz Central Mosque Agege, the Category Manager Tea and Spreads, Vivian Ihaza explained that the Ramadan period is a very im...
Comments
Post a Comment